With the success of the Right Here campaign, it was time to spread the “care close to home” message beyond surgery. This time, we focused on Fairview’s providers. We sat down with different doctors and nurses and filmed. The resulting footage became videos about Fairview’s providers and their disciplines. We cut a few down to fifteen-second bumpers for TV and YouTube. These were paired with billboards, digital, and print ads. All in all, the campaign continued the “Right Here” message and expanded knowledge of Fairview’s offerings.