There’s nothing bad about a beloved logo. Except 50 different versions of it being thrown around. That was exactly the story with Hermantown Schools. In the 70s, an art teacher had illustrated an epic logo of a hawk’s head. While it was much loved, it was much abused. Different renderings existed everywhere.
We swooped in (sorry not sorry) to fix things.
We took the original original logo and pared it down. We refined details and cleaned up lines. We paired it with a brand standards doc. Hermantown could now teach without worrying about pesky, not-quite-right bird logos flying all over the place. Thank goodness!