Cue Country Roads
When the West Virginia University Mountaineers win a game, they play and sing this famous John Denver song. There is nothing like the pride that exudes from fans for their team and their state. Take a walk around town and it is obvious that the love runs deep.
Creative Arcade was awarded the opportunity to work along the internal marketing team in the athletics department at WVU in early 2016. Since then, we have done work for many of the 21 varsity sports for women and men at this Division 1 school built into the hills of Morgantown, West Virginia. We work inside a large and detailed brand identity which includes the famous flying WV logo.
From Hall of Fame banners to social media graphics. Season tickets to commemorative logos celebrating the storied history and tradition of WVU, we have done it all.
- Interior/Exterior banners
- Social Media graphics
- Schedule cards
- Web graphics
West Virginia University Athletics
WVU is a NCAA Division 1 university and a member of the Big 12 Conference. The two major sports at the university are football (played at Mountaineer Field at Milan Puskar Stadium) and basketball (played at the WVU Coliseum), although many of the other sports have large followings. In 2007, West Virginia University athletic program also had the honor of being the only school in the nation to win a BCSgame, a NCAA Men's Basketball Tournament game, and a NCAA Women's Basketball Tournament game.
In our last few years of work with WVU, we have provided the most work for football, basketball, baseball, gymnastics, and wrestling. WVU has won national titles in rifle, played for a women’s soccer national championship and has been ranked in many sports including football and both basketball teams. It’s been a wild ride and one we are proud to continue to be part of. #lets go #hailwvu