Digital campaigns put you in the conversation, quicker. Think Facebook ads, AdWords campaigns, and banner ads. While inbound content gains you powerful leads in the long run, digital ads are a great short-term play. You can focus on new, very targeted potential customers and feed them a short message. While we typically push inbound first, investing in a digital campaign can only help gain visibility and traction. As your organic post builds steam, a digital buy can land it front and center on Google Results.