Destination Fitness is a successful, local fitness company that offers one-on-one personal training and group classes. The husband and wife team is unique in that they will come to you as a customer to help work out in any environment, inside or outside. They take time to show their customers that they can use everyday elements to work out and not have to go to a gym or have to have weights and equipment for results.
Of course, they do have a gym and equipment to use as many people prefer that element of bettering themselves. With a brand new location opening, they agreed that a fresh, new brand identity would be in-line. Creative Arcade helped them envision how they could move the brand laterally so as to not alienate their current and past clients in a new look. We kept their color schemes, but created a fluid mark that can be used in many ways to tell their story.