One of our biggest ambitions is to do right by our clients. So when Fairview came to us looking for a direct mail campaign to recruit new hires, we pushed back. We could accomplish their goals, but we needed to supplement it with a digital lead generation strategy.
As this campaign progressed, we made a discovery. Recruiting to the region was difficult. Taking this insight, we turned out a video series showcasing that you could practice breakthrough medicine while having access to breathtaking outdoors.
Our approach worked. With 262k impressions and over 3k clicks to the landing page, Fairview found itself with 4 new providers in difficult-to-fill positions.