St. Louis County is the largest county by geographic size east of the Mississippi River and Creative Arcade has been working with them since our company’s inception. We have worked with many of the departments that make up the county, providing marketing and communication support to their internal teams. This has included creative solutions like:
- Print ads
- Digital Advertising
- Web design/Development
One of the largest campaigns that we have had the honor of helping St. Louis County develop is their Foster Parent program. In 2015, the need to find qualified foster parents came to a fever pitch. The beginning of an ongoing campaign started with traditional means and anchored by an assortment of testimonial videos that were used online and in social media to help educate about the need for qualified foster parents in St. Louis County.
When St. Louis County needed to develop a county-wide program to celebrate its employees and tell the story about their culture, Creative Arcade was contacted. We helped develop a name, logo, and department collateral to support launching this important internal campaign.
Through the Extension Department, Creative Arcade worked with the Iron Range Youth in Action program to re-imagine its website. The process involved new content strategy, user experience, and features to take their popular program to the next level. A new identity and younger colors leant itself to the direction of the new web design and ultimate development in DotNetNuke, the content management system preferred by the county. Coupled with a newly responsive design, the mobile friendly site is ready for the next handful of years of growth for the youth of Northern Minnesota and St. Louis County.