This isn’t a story about marketing. It’s a story about continuing a legacy.
The WVU Mountaineers win. The crowd roars. Per tradition, the John Denver classic explodes from the speakers. There’s an energy here, a colossal pride that sweeps through you.
The Division I school recruited us to boost it even more. We were 100% game.
Across posters to logos, collateral to banners, posters to schedule cards, we celebrated WVU’s storied history and its limitless future. Always staying true to its detailed brand identity. We’ll always give a rah for West Virginia.