When the West Virginia University Mountaineers win a game, they play and sing this famous John Denver song. As the anthem grows louder, it’s hard not to get sucked in as excitement swells up inside you. There’s nothing quite like the pride that exudes from fans for their team and home state. Take a stroll around the town—or rather, a trip down a country road—and you will see that the love runs deep.

Creative Arcade was awarded the opportunity to work alongside the internal marketing team for the athletics department at WVU in early 2016. Since then, we have provided design work for many of the 21 varsity sports teams at this Division I school. We work inside a large and detailed brand identity, which includes the famous flying WVU logo.

Celebrating the storied history and tradition of WVU has been a privilege. From Hall of Fame banners to social media graphics, season tickets to commemorative logos—we’ve done it all.

  • Logos
  • Collateral
  • Interior/Exterior banners
  • Social media graphics
  • Schedule cards
  • Posters
  • Web graphics

In the past few years with WVU, we have provided work for football, basketball, baseball, gymnastics, and wrestling. WVU has won national titles in rifle, played for a women’s soccer national championship, and has been ranked among the best in multiple sports, including football and basketball. It’s been a wild ride and one we are proud to continue to be part of. #letsgo #HailWVU

West Virginia University Athletics
WVU is a NCAA Division I university and a member of the Big 12 Conference. The two major sports at the university are football (played at Mountaineer Field at Milan Puskar Stadium) and basketball (played at the WVU Coliseum), although many of their other sports have large followings. In 2007, West Virginia University athletic program also had the honor of being the only school in the nation to win a BCS game, a NCAA Men’s Basketball Tournament game, and a NCAA Women’s Basketball Tournament game.

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