Fairview Range Medical Center faced a problem. Patients drove two hours south for surgery. But often, Fairview could do the exact same operation, so much closer. Fairview needed a marketing campaign that flipped this perception and made their surgical repertoire known. On it.
First things first. We needed a rallying cry. Something that summed everything up.
“Right here. In Hibbing.”
We added an array of Fairview specialities and plopped the above line after it in the marketing campaign. “Orthopedic surgery. Right here. In Hibbing.” We went even further and gathered testimonials from doctors and patients and shared them across video, print, and social.
Did it work? Surgeries jumped by 400 cases in one year. So yeah, yeah it did.