Head of the Lakes United Way

Putting the fight in fundraising.

The United Way Capital Campaign is an annual tradition. It brings in big money for important causes. Our goal was to create a fundraising campaign that matched the national mantra of “What do you fight for” while giving it an original take. We interviewed four people connected with the organization. Each story unveiled what they fought for and benefits of supporting United Way.

It must have worked because they used our work two years in a row.

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