McKenzie Maps changed owners. As the map-makers charted a new course into the future, they leaned on us to refresh their logo and provide a brand-new website.
We led the way.
First, we simplified the logo. A party of colors became one — a warm orange. The font became more classic and clean, the symbol more tidy. Then we concentrated on the website. Our aim was not to just simplify the site, but to simplify McKenzie Map’s whole process. It needed to work with Shopify and generate automated responses to clients. It needed to promote the outdoorsy brand and contain an inventory system. Check all the boxes. The new site makes the whole buying process easier on the customers and the owners. Win-win.