We believe in

Play, as in being curious.
Exploring new ideas with passion.
For the love of simply doing.

To create.
Feeding our souls.
Making us better.

Some of our “Power of Play” projects include gaining our drone certification, launching an illustration series of prints called the Duluth Crate Co., and launching our own podcast, where we share our experiences at the agency and insights for clients.

What does the POWER OF PLAY mean for you?

We never know when that thing we’ve been tinkering with on the side—be that starting a podcast or taking inventive drone video or starting a beer soap company (don’t ask)…that shiny thing over there—we can’t predict how that just might work its way into a final design, campaign or product.

But, it does.

It gives our work something special. Rhythm between skill and passion that we like to call the Nth Power.


Creative Arcade Blog
Duluth Crate Co. logo

A genuine appreciation and love for vintage fruit crate label design led to one of the most rewarding side projects continued at Creative Arcade. Partner, Jeff Ruprecht, began creating the simple, colorful likeness of these labels in 2008, but with landmark subject matter. Since then, it has become an illustrative empire that is now a side-project of Creative Arcade.

Pinpoint Love was born out of an “aha!” moment in 2016. While watching the Chicago Cubs win their first championship in over 100 years, it was evident from the overwhelming fan reaction just how many people love the Cubs and their home ball park, Wrigley Field. This simple idea of presenting the latitude/longitude coordinates of Wrigley in the style of their uniform was born, and the rest is history. Since then, the interior design line has expanded to pro baseball, basketball, football, and hockey.

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